Kiwanis International European Federation

Serving the children of the World.

Branding, Marketing & Communication

Branding, marketing communication – quite a wide field of work. Let’s begin by explaining the difference between branding and marketing.

Branding: is pull, not push. That means for us, that branding is the expression of the essential truth or value of Kiwanis . It’s about our characteristics, values and attributes that clarify what the Kiwanis brand is and is not.

Marketing: is push. With our marketing efforts we provide tools to convince and activate individuals to join Kiwanis. And we will do our best to support the European districts and nations.

For both, branding and marketing we will use THE FORMULA. This initiative is the new way to promote the idea and spirit of Kiwanis. It uses the simple formula LOVE IT. SHARE IT. LIVE IT.  You need help or information? Then please don’t hesitate to contact us.

 

The BMC Committee 2017-2018 consist of:

  • Vincent Salembier (Belgium), Responsible for Social Media
  • O’Cheng Bloomfield (UK), Responsible for Newsletters
  • Gianni Bertona (Italy), Responsible for Marketing/Branding
  • Gunnsteinn Björnsson (Iceland), Responsible for Marketing/Branding
  • Domenico Rossi (Italy), Responsible for the Baveno convention
  • Ståle Ringsby (Norden), Responsible for the website
  • Josy Glatigny (Belgium), Responsible for Happy Child
  • Dolores Muniz, Director of Marketing & Communication Europe, in the Member Support Center in Ghent

As with many websites, our Website uses a technology called “cookies.” more information

A cookie is a unique, random number that is stored in the browser on your computer. The cookie doesn’t actually identify you, just the computer that is used to visit the site. Cookies automatically identify your browser to the Website whenever your computer is used to visit the Website. Cookies also let us know how many people visit the Website and where visitors go on the Website. In addition, cookies can let us know non-personally identifiable information, like what web browser is being used to access the Website. For registered users, cookies can make using the Website easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Website, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Website are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Website. Cookies may also allow the Website to present to you advertising that may be of special interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Website, however, may not provide you with a personalized experience if you have disabled the use of cookies. The cookies are not tied to personal information.

Close